Jergens Lotion is my ALL TIME favorite as well as my mom’s. She
introduced me this lotion when I was younger as it has been out family’s lotion
ever since. When I got in to college, I always bought my own bottle of Jergens.
I remembered buying the smallest ones and bring it to school every day.
It has been 100 years since Jergens launched and they’ve
been evolving.
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Many skin care products for women that are available in the
market claim to do many things, among them are products that instruct skin
tones to conform to social standards, thus it becomes limiting in terms of
choices. Jergens’ #GlowInMySkin campaign aims to change that
by emphasizing that color doesn’t matter as long as your skin is healthy and
every skin tone can be glowing.
This is why Jergens has many variants that cater to different
skincare needs – but with the same goal in mind: to take dry and dull skin and
transform it into glowing and healthy skin.
As Jergens celebrate more than 100 years of skincare with
the #GlowInMySkin campaign, it wants Filipinas to know that
Jergens is their skin’s best friend, whatever their beauty concern and skin
tone may be.
JERGENS: FROM HUMBLE
BEGINNINGS TO A HOUSEHOLD NAME
The Jergens story dates back to
in 1882 with the founding of the Andrew Jergens
Company in Cincinnati, Ohio. Initially a small-scale soap making
shop, the company grew steadily over the next century as Jergens continued to
evolve to become the skincare giant that it is today.
Jergens Moisturizers were introduced to the Philippines in
the 1960s when the Andrew Jergens Company USA granted Vibelle
Manufacturing Corporation the license to manufacture and distribute
the brand in the Philippines. Fast forward to the 80s and the brand rose to
become a household name in the country thanks to the Jergens Cherry Almond
Lotion that consumers loved, known today as the Jergens Original Beauty.
Always at the forefront of body care innovation,
Jergens continues to adapt to trends by continuously innovating body
care products that let women feel great in their skin – from the first product,
a coconut oil soap that jumpstarted the business, to being one of the firsts to
include Aloe in lotion, and now with the illuminating Hydralucence
technology in the current moisturizers.
A CELEBRATION OF
GLOWING SKIN WITH JERGENS SKINCARE
To celebrate more than 100 years of skincare, the brand kicked
off the campaign with the #GlowInMySkin event that took place
in Eastwood Mall Atrium Hall from July 5-7, 2018. The grand event
invited media guests and loyal supporters and showcased the Heritage corner –
a peek into the brand’s rich history with one of the oldest Jergens
lotion bottles from the early 1900s as the centerpiece. A brand talk by Brand
Manager, Marie Lineses, helped people learn more about the brand's legacy and
the current product line-up with Hydralucence technology.
Jergens has also unveiled their influencers for the #GlowInMySkin campaign:
Host and model Janeena Chan, DJ Debbie Then, fitness coach and Greenpeace
Ambassador Kayleen Ortiz, MYX VJ Sunny Kim, celebrity stylist Trish Denise
Ramos, and Vlogger Reese Tayag.
The fun was just beginning as a fashion upcycling workshop,
headed by celebrity stylist Trisha Denise Ramos, took place.; the workshop was
all about re-working clothes to style them differently for a new look to show
that old can still be new and trendy. For fitness junkies, fitness instructor
and Green Peace Ambassador, Kayleen Ortiz, demonstrated different workouts for
even the busiest people in Fit On The Go fitness workshop to communicate that
healthy, glowing skin is a combination of self- care, skin care, and a healthy,
holistic lifestyle.
And looking great doesn’t stop there; Magic 89.9 DJ Debbie Then also had an Instagram Editing and Selfie 101 workshop that helped guests achieve great photos; the workshop also relayed the message that editing apps and filters can only do so much, and that great, glowing skin is always the difference-maker in photos.
Although each workshop took on different topics, there was one theme that remained the same. Having healthy and glowing skin is very important for everyone and especially helps with confidence. Here Jergens can help you Glow in your Skin, thanks to their timeless lotion formula that makes skin care possible for every type of lifestyle.
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About Jergens
Jergens moisturizers
have been dedicated to help women achieve soft and gorgeous skin since 1882.
Every moisturizer and body cleanser is designed to enhance how you skin feels
and looks in order to make you feel confident and beautiful. They offer a range
of products that aim to transform skin for an improved look where there is
glowing and healthy skin.
For more information,
please visit Jergens Philippines on Facebook https://web.facebook.com/JERGENSph.Vibelle/,
on Instagram https://www.instagram.com/jergensph_vibelle/, and on
Twitter https://twitter.com/jergens_vibelle. Visit the official
website at http://www.jergens.com.ph/
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