Last February 11, 2017
(Sunday), I attended the Bare
It All: Beauty Secrets Revealed with Carefree and LayBare
held at Glorietta Activity Center in Makati.
Left and right, we see women talk and share experiences about the best tips on makeup, skincare, and healthy lifestyle habits to keep themselves in tip-top shape. But behind closed doors, we find Filipinas spending many hours taking hidden rituals – intimate beauty secrets – that are undeniably integral to the foundations of their private beauty routines. It proves that for women, feeling beautiful all starts with feeling clean and fresh – especially ‘down there’. Rarely a topic of conversation, girls have been shying away from sharing, and sadly, even merely asking how and why they should take care for their most sensitive part of the body. Without enough opportunities for girls to discover and exchange their grooming secrets, women always feel that intimate hygiene is a restricted subject – but it doesn’t have to be.
This is where CAREFREE® and Lay Bare come in – two of the most trusted brands by Filipinas today
that champion intimate grooming – teaming up for the first time to provide a
platform that boldly allows women to get
real together about their feminine hygiene needs, discover secret care tips for their private area,
and ultimately, be proud of the intimate
beauty secrets they keep that upgrade their beauty quotient and boost their
overall confidence.
“We talked to women and found out that simply looking good is
not enough to make them feel empowered and ready to take on anything. At the
core of our findings is how feeling fresh and clean ‘down there’ is extremely
important for all women to help her feel poised to conquer her endeavors. Just
like the right outfit or makeup that makes you look good, the right feminine
hygiene makes you feel even better,” said Claire Ericta, Brand Manager for CAREFREE®.
“In addition to washing, adopting the daily habit of using CAREFREE® panty liners
can help them feel clean and fresh down there throughout the day, every day.
You know that feeling when you have this secret source of confidence and self-assurance?
It goes a long way and make women feel invincible to achieve their day-to-day
hustle.”
(From L-R: Carefree Intimate Beauty Ambassador, Gretchen Ho;
Claire Ericta, CAREFREE® Brand Manager; and Christine David, Lay Bare Senior
Manager for Learning & Development and Service Delivery Champion, proudly
revealed the intimate beauty secrets they keep that upgrade their beauty
quotient and boost their overall confidence to conquer each day.)
Christine David, Lay Bare’s
Senior Manager for Learning & Development and Service Delivery Champion,
also echoes how intimate grooming is not just another vanity act but an
integral part of hygiene rituals. “A proper intimate hygiene ritual for women
does not just guarantee physical cleanliness,” shared David. “Lay Bare has been
known for our Brazilian waxing services that help women not just to feel fresh,
but provide the utmost hygienic benefits too. Feeling clean and fresh down
there also gives you that extra boost of confidence when you feel and look your
best as you set out to the world.”
During the one-day only CAREFREE®
x Lay Bare event, CAREFREE®’s Intimate Beauty Ambassador, Gretchen Ho, also took the stage to proudly reveal how her own intimate
beauty secrets encourage her confidence while she navigates her transformative
twenties as a volleyball star, celebrity host, and most importantly, as a woman.
“I’m very happy to be here in this event where we can actually put this in the
open because it is so valuable for us Filipinas to be able to take care of our
intimate beauty. Because what you feel down there, is what you project to
people. If there’s one thing I’ve got be sensitive about its my hygiene,
especially down there,” shared Ho.
(The Carefree Intimate
Beauty Ambassador and Woman in Action, Gretchen Ho, shares how she stays clean
and fresh down there to feel confident and beautiful everyday!)
The CAREFREE® x Lay Bare
Intimate Beauty Studio was designed to provide a fun, quirky but educational space
for women to know more about intimate beauty grooming, and share their own intimate
beauty secrets with others too. For CAREFREE® and Lay Bare, it all begins by
pooling together brave and modern women to start the conversation about the
personal, and sometimes, secret “rituals” and hygiene needs women deserve to
realize and embrace – and today, they are finally taking it on.
(From L-R: Nill Arroyo,
MODESS® and CAREFREE® Senior Brand Manager; Jessica Bodo, MODESS® and CAREFREE®
Assistant Brand Manager; Jeffrey Go, One J&J Philippines President and
Managing Director; Gretchen Ho, Carefree Intimate Beauty Ambassador; Bea
Fabregas, #SecretsRevealedwithCarefreexLayBare Event Host; Claire Ericta, CAREFREE®
Brand Manager; and Raghu Krishnan, Johnson & Johnson Country Retail
Director.)
By the way, I want to thank Ms. Cathy for inviting me to this event! :)
, I attended the Bare It All: Beauty Secrets Revealed with Carefree and LayBare held at Glorietta Activit...){kind=link}
0 comments